Here’s a mini-checklist you can keep handy when planning a guest posting initiative:
Define your campaign goal (e.g., increase referral traffic, build brand authority)
List 10-15 prospective host sites in your niche (check authority, traffic, relevance)
Prioritise 2-3 sites to pitch first
Craft personalised outreach emails with topic ideas
Upon acceptance: align on guidelines (word count, images, links, author bio)
Write the guest article ensuring high value, readability, relevance
Include 1 or 2 natural links pointing to meaningful content on your site
After publication: share the post, engage comments, track referral traffic and conversions
Review results after 30-60 days, refine your approach for next posts